Don’t let pride get in the way of good ole greed

Lesson learned.

I love Apple, I love almost all their products (there are few exceptions).
Instead of following my own advice and shorting it at the end of 2007 I decided to go long expecting big things to happen at the MacWorld (Jan 2008). The new products announced were, frankly, underwhelming, not just for me but judging by its reaction also for the market.

I should have sold. I should have sold. I should have sold right away. Instead, like a smart lad, I decided to stick with it and convinced myself that I must have been half asleep while watching Jobs’ keynote and missed the Apple flying hydrogen-powered car he presented.
Now the damage is done, and the loss is too vast (around $50) for me to take.

As I see it my options are:

1. Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year
2. Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year
3. Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year
4. Take the loss and hide in Tibet for a few months and cry over it

Last thought. Perhaps it is a good time to get back into CSUN. Not because the solar energy sector is particularly healthy, all evidence to the contrary, but because I believe this stock is now almost at rock bottom and given its volatility it’s probably worth holding waiting for the usual “sector snaps” to appear on you Yahoo finance portfolio.

Tags: AAPL, Apple, Greed, MacWrold, Mistake, Pride, Stock, Thoughts, Trading